EDITORIAL CONTENT
Recently Bose has begun making health-focused audio products, the most popular being Bose Noise-masking Sleepbuds. To increase awareness, we created an article that answers the question “Why sleep sounds may be the secret to a better nights sleep”. The team conducted independent research and interviewed health professionals. Social posts promoting the article were posted between 12am - 4am. We immediately saw an increase in unique visitors to the website and a spike in sales after this piece was published.
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“Dave brings tremendous passion, commitment, know how and humanity to all projects. I am always impressed how deep he digs for true insights that make a real difference and impact to the stories he brings to life for brands. His work at Bose has spanned many of our largest partnerships and activations, yet his unwavering commitment to tell stories entrenched in meaning and truth always turns into stories that increases the heartbeat and humanity.”
“Working with Dave was a true pleasure. His wealth of knowledge and experience, passion for his work, and collective team mentality, made him someone I wanted to work with and learn from time and time again. I was lucky to have the opportunity to be mentored by Dave for 2 years, working at Bose on the NFL creative team. He has played an instrumental role in the direction of my career and for my success as a growing art director.
All around he is a creative that just gets it. He brings fresh ideas, perspectives, and strategy all into the mix when thinking through brainstorms, creative challenges, and solutions. His love for photography and art direction, fuels his motivation to produce high-quality content and impactful work. As a team leader, he always brought positivity and a collaborative attitude, where each person has a voice and has value. Above all, he trusted me and the other creatives that he managed, to make decisions and help them grow and develop their own skills.
On set, is where Dave comes alive. His excitement for what he does and the pure passion is undeniable when you watch him finally get the right take or the perfect shot. He keeps the business and creative goals in check during a situation of high stress/exciting time, always keeping cool and navigating a shoot like a pro. I am so thankful that as my mentor, he advocated for me to have on set experiences, which allowed me to expand my skill set from just a designer to an art director. I can’t thank him enough!
Dave delivers visually elevated, thought-out art direction. He is an amazing team player, strategic forward-thinker, and creative visionary. I would love to get to work with him again.”
“I have so many great things to say about Dave that I don’t even know where to begin. We’ve worked together for more than 10 years, partnering on creative campaigns for Bose products. For anyone who does this sort of work, you know how important it is to have a partner who 1. Has great ideas, and 2. Listens to your ideas. What I love about Dave is that he could take a stupid idea that came out of my mouth and say, “But wait, what if…?” And then he’d turn it into something great. It’s easy to dismiss the instincts of others, but Dave always leans in. He’s quick to identify great ideas and knows exactly where to take them.
This brings me to his vision. Dave is a Master of Creative Excellence and always strives to take the work beyond the expected. He’s a future thinker who aims high, pushes the boundaries, and is the first to propose new technologies, trends, and media platforms. More than that, he knows how and when to use these things and doesn’t execute carelessly. His work is deeply rooted in strategy with the goal of creating something meaningful for the audience.
Dave and I also partnered together to develop a co-op program for creatives at Bose. This was an exciting opportunity to hire and mentor college students, and another example of Dave’s leadership. As a highly-skilled Art Director, Dave shares his knowledge with a thoughtful, inspired approach. He is highly regarded by his peers and team and has been instrumental in developing top creative talent.
I’ve loved working with Dave and can’t wait to work with him again in the future.”
“Dave is the guy you want to work with on big projects. He was a lead creative for both years I worked on the NFL + Bose partnership, and his hard work, leadership, and passion for the project were crucial to our success. I could go on about his attention to detail and idea generation (he’s a machine), but I want to focus on his leadership here. He’s a true role model who lifts everyone up around him — the ultimate team player. I reported directly to him for both years on the account, and he always made sure I had a voice, received constructive feedback, and pushed myself to make the work world-class. I’d follow this guy into battle, and the culture he generates on a team is infectious. He’ll always have his creative’s back, and always brings empathy and insight to his feedback. He also has the unique ability to recognize passion in the people he leads, and does what he can to put them in a position to succeed. I’m an example of this — he fought multiple times for my continued involvement on bigger projects and proved to be a fantastic mentor over the years. I can’t think of anyone else I’d want to have leading a project.
It’s also great getting a beer with Dave after work — his attitude on work and life are exactly what you want to spend your workday around. Dave’s a remarkable creative, and has the uncanny ability to bring the best out of the people around him. I’ve learned a lot from him, and have emulated him in my own work and collaboration style. Hopefully, I’ll get the chance to work with Dave again in the future.”
“Dave is the type of creative I want to work with on every project. He is a talented creative director with an eye for bringing marketing insights to life. He approaches work with an infectious energy that elevates the team around him resulting in projects that are held in high regard by clients and team members alike. At Bose Dave vastly extended the marketing value of our up and coming artist campaign with United Masters. He led creative work that turned sponsored music videos into a multi-channel content campaign giving consumers the chance to dive deeper and understand how the artists aligned with the brand in a meaningful and engaging way. ”
“While working with me at Synergy Network, and later at Palley Advertising, he worked his way up from interactive designer to Interactive Services Manager. As a designer, he had artful attention to detail and was always able to bring the project in before the deadline. Dave was able to make what is normally an extremely tough leap up to manager in a quick and seamless manner. He had the respect of his department as well as the rest of the company. He was able to make tough decisions quickly and efficiently. Dave is a talented designer and an excellent manager! ”
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