Microsite + Social Campaign / Creative Direction + UX

Delivering peak performance depends on a combination of factors coming together in the moment: grit and grace; purpose and skill; muscle and mindset. And when we bring our all to the challenges we face—whether on the track, the halfpipe, or the mountain—even the seemingly impossible can become attainable. The 2022 Winter Olympics & Paralympics partnership “Purpose Campaign” highlights Jessie Diggins, Lauren Gibbs, and Brenna Huckaby’s story of training tirelessly while pursuing their own purpose in their personal lives. As a proud sponsor of and trusted advisor to Team USA and the LA28 Olympic and Paralympic Games, Deloitte continually strives to turn possibility into impactful realities.