BETWEEN HUMAN AND POSSIBLE
BETWEEN HUMAN AND POSSIBLE
The most interesting creative opportunities exist in the spaces that connect us.
A brand and the people it hopes to reach. A story and the experience that brings it to life. An idea and all the places it can live. Human connection and rapidly evolving technology.
These three projects show how I work in those spaces, finding what matters to people and carrying it through campaigns, experiences and creative systems.
Make what’s possible matter.
-Dave
Believers Made Here
Believers Made Here
Turning skepticism into belief.
Manufacturers were skeptical about smart manufacturing. How much was hype? What was really possible? And could the investment deliver meaningful returns?
The Smart Factory @ Wichita gave business leaders a place to see those possibilities firsthand. Believers Made Here turned that experience into an integrated campaign designed to move people from skepticism to belief.
We brought that idea across campaign, content and digital, giving audiences a look inside the factory and a reason to see its possibilities for themselves.
Building anticipation.
Three-part Instagram Stories teaser:
Impact at scale.
30M+ Media impressions
15 Event activations across 20 ecosystem partners
5K Factory visitors in the first 12 months
Listen & Learn
Integrated Campaign
Listen & Learn
Integrated Campaign
Smart enough not to feel like a lesson.
Making complex technology understandable is one thing. Making people want to hear about it is another.
The formula for Listen & Learn: find a 300-pound NFL lineman earning a doctorate from MIT. Let him genuinely geek out on Bose technology. Bring in a few famous teammates. Then build enough stories to carry the idea through the season.
The contrast made complex technology feel approachable, credible and entertaining.
The idea extended across film, Bose.com, social, retail and editorial, turning one unexpected connection into a platform that could keep telling new stories.
An audience that leaned in.
274M+ IMPRESSIONS
47M+ VIDEO VIEWS
1.9M+ ENGAGEMENTS
CLIO Sports Awards Shortlist / Integrated Campaign
Hatch Merit Award / Digital Video Short Form Single Entry / Listen & Learn: Todd & QC35
Built for a brand in motion.
Design System
Built for a brand in motion.
Design System
Consistency without sameness.
Digital experiences don’t stand still. Neither do the people using them, the technology shaping them or the brands behind them. The challenge wasn’t simply creating consistency. It was creating an experience flexible enough to keep evolving.
I built and led a creative and UX team combining research, storytelling, experience design and rapid experimentation to continually learn, test and improve. That included deep research into AI and designing for a new reality: experiences shaped for the people using them and the AI interpreting them.
As Deloitte introduced its new Together Makes Progress brand expression, we built it into the system, translating campaign storytelling into digital experiences that could scale across Deloitte.com.
30 SCALABLE TEMPLATES
21–42% FASTER TURNAROUND
130+ CREATIVES TRAINED
DESIGNED TO LEARN. BUILT TO SCALE.
Research and rapid experimentation helped us understand what people needed, explore what was possible and turn what worked into a global atomic design system that connected design to development and scaled across teams and experiences.