Bose + Star Wars
Campaign · Experience
A galaxy you could hear around you.
For the final chapter of the Skywalker saga, Disney and Lucasfilm wanted to give fans new ways to experience a story they already knew and loved.
Bose had a natural way in: sound.
The partnership brought Star Wars: The Rise of Skywalker together with Bose AR, an audio-first approach to augmented reality, creating an experience that used sound to extend the world of the film beyond the screen.
Rather than simply putting Bose next to Star Wars, the technology gave the partnership a reason to exist.
Behind the experience.
New technology can be difficult to explain, especially when the experience itself is something people need to hear.
So rather than create another traditional product demo, we told the story of how the experience came together.
I art directed a documentary short featuring the people behind Bose AR, exploring the thinking and technology behind the collaboration and showing how Bose and Star Wars came together through sound.
The film gave the technology context while keeping the focus on the people building it and the experience they wanted fans to have.
Across the galaxy.
The partnership extended across Bose.com, documentary film, social, digital advertising and retail, creating multiple ways for fans to discover the collaboration and experience the product story.
