Proof over promises.
Experience • Content
The Ripple Effect
Brands can say what they’re capable of. Client stories show it.
The Ripple Effect brings Deloitte’s client success stories together into a digital experience built around real challenges, human outcomes and measurable impact.
I led the experience strategy and design, creating the platform and launching it with its first collection of stories. Today, it has grown to more than 100 client stories.
Rather than simply telling people what Deloitte can do, the experience shows what’s possible through the work itself.
Stories worth seeking out.
People look to client stories for proof: Have you solved a challenge like mine? What did you do? What changed?
We designed an experience that makes those stories easier to discover, explore and engage with, while creating a scalable platform that could grow across clients, industries and capabilities.
And as discovery shifts toward AI, that proof has another audience. Clear, substantive stories help machines understand what a brand does, where it has experience and the impact it has created.
Content for people.
Proof for the brand.
Evidence for machines.
Stories at scale.
100+
Client stories
since 2022
5x
Higher
scroll rates
19x
Higher performance*
*Compared with Deloitte.com benchmarks.