Eyes on Emerging Artists

New technology. With a point of view.

Bose Frames introduced a new kind of wearable audio: sunglasses with sound built in. The technology was unexpected. The opportunity started with product placement in music videos. I saw a way to make it bigger.

Rather than simply putting the product on artists, we looked for the connection between their music, personal style and the way they expressed themselves. By adding a small production team behind the scenes, we captured original photography and video that extended the partnership into social, editorial, online video, broadcast, e-commerce and retail.

A product placement became an integrated content platform for introducing an unfamiliar technology through artists with a point of view of their own.