Time for Women
Experience • Content
Turning an exclusive dinner into an ongoing conversation.
OMEGA had been bringing influential women together at private dinners around the world to talk about business, culture and current affairs.
Time for Women extended those conversations beyond the room.
We created an invite-only digital community for women in positions of leadership around the world, giving members a place to continue exchanging ideas around business, the arts and current affairs between events.
The result was more than a microsite. It gave an existing real-world community a digital place to keep going, extending OMEGA’s relationship with its audience through participation rather than promotion.
From invitation to participation.
The platform gave members a place to share perspectives, follow conversations and stay connected beyond the dinners themselves. What began as access to an event became access to an ongoing community.