InsideTracker
Campaign
Start Inside
For InsideTracker’s first large-scale advertising campaign, we flipped the usual health-tech story.
Benefits, not features.
Emotional, not rational.
Customer, not product.
We showed people in the middle of doing what they loved, often alone and early or late in the day, then reminded them they weren’t doing it alone. InsideTracker was there with them, helping guide what came next.
That idea became the campaign tagline: Start Inside.
The campaign extended across broadcast, print, online video, display, landing pages, email and social.
