More than a logo.

When I joined Deloitte, sponsorship creative was largely about showing the relationship. I saw an opportunity to make it more participatory and more human.

Drawing on my experience with sports and music partnerships at Bose, I helped push Deloitte’s sponsorship work toward connected digital and physical experiences. For the USOPC, Train Like Jessie Diggins linked event displays to athlete stories and workout plans through QR codes. For the WNBA, we built storytelling around the players themselves through roundtable discussions, chapter-based video and social activations that explored the lives, ambitions and identities behind the athletes, from motherhood and community to the impact they hoped to make beyond the court.

The goal was simple: move beyond sponsorship visibility and create something people could engage with.