Still. Moving.
Photography • Film • Illustration
Plan the frame. Follow the story.
The best visual work starts with intention, but it gets better when there’s room to discover something you didn’t expect.
A better angle. A stronger composition. A natural interaction. A moment, image or detail that carries the story further than the original plan.
Good art direction is knowing what needs to stay, what can change and when the work is telling you there’s a better way forward.
Still or moving, the craft is in knowing what the story needs.
